Tecovas Wants You to Know Exactly How Its Boots Are Made
Briefly

Tecovas Wants You to Know Exactly How Its Boots Are Made
"I think authenticity trips up a lot of people when it comes to Western wear. No one cares about personal authenticity; it doesn't matter if you've ridden a horse or are afraid of horses. Cowboy boots are just shoes, and you're allowed to wear them in the name of fashion. People that love Western wear do, however, care about the authenticity of how boots are made."
"Grab a pair of Tecovas off the shelf, and those boots had about 200 steps in their manufacturing. Around that same number of hands brought them to life. It's an assembly line process, but it's still very much a handmade one. Tecovas manufactures in Leon, Mexico, which is generally recognized as the capital of Mexico's leather goods industry. The factories are family owned; the tanneries are family owned; and the boot makers have been at it for generations."
Fast, disposable fashion and influencer-driven trends prioritize speed over craftsmanship, producing garments destined for landfills. Tecovas follows a contrasting model rooted in traditional bootmaking and durable design. Tecovas boots undergo roughly 200 manufacturing steps with about the same number of hands involved, combining assembly-line efficiency with handmade techniques. Manufacturing occurs in Leon, Mexico, a center of leather goods, with family-owned factories and tanneries and multi-generational bootmakers. The design team maintains an obsessive focus on the entire process, emphasizing authenticity in construction and longevity rather than fleeting style trends.
Read at www.esquire.com
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