"85 percent of Gen Z and Millennial shoppers expect to purchase a trending product within 24 hours of first seeing it on social."
"We've spent decades building and refining our industry-leading merchandising, trend, design and sourcing capabilities. And today we're leaning into new ways to move even faster,"
"By using consumer insights and leveraging technology to rethink how we design, source and produce, we're building a more agile, responsive model so we can deliver the style, quality and value our guests expect from Target, exactly when they want it."
"The retailer has created "speed tracks" in its private brands business, cutting up to 80 percent off of production timelines, while also adopting proprietary GenAI trend platform."
Target is accelerating private-label fashion to match the speed of social-media-driven trends. Eighty-five percent of Gen Z and Millennial shoppers expect to buy a trending product within 24 hours of first seeing it on social. The company created "speed tracks" that can cut up to 80 percent off production timelines and adopted a proprietary GenAI trend platform. Brands moved onto flexible, accelerated production calendars and focused on having raw materials in the right place at the right time. Use of 3D modeling replaces rounds of physical sampling to shorten development. Faster execution helped new styles generate millions in incremental sales.
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