Swatch has apologized for an advert featuring a model pulling at his eyes, which sparked accusations of racism on Chinese social media. The company deleted the advertisement following significant criticism and calls for a boycott on platforms like Weibo. Many users expressed dissatisfaction with Swatch's apology, asserting that such issues cannot be resolved simply by acknowledging the mistake. China comprises a crucial market for Swatch Group, which reported an 11.2% decline in net sales, primarily due to sluggish consumer demand in the region, further complicating the company's standing amid recent controversies.
Swatch has faced backlash and accusations of racism for an advert that featured a model pulling the corners of his eyes, causing significant outrage on social media.
Online users on Weibo have called for a boycott of Swatch Group brands after the company’s advertisement was viewed as promoting racist stereotypes against Asians.
Despite Swatch's apology and deletion of the controversial advertisement, reactions on social media indicate dissatisfaction, with many accusing the brand of poor understanding of cultural sensitivities.
The brand's image and market viability in China face significant challenges, highlighted by a reported 11.2% drop in net sales attributed to reduced demand.
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