"The way women and men relate to their bodies is different, which affects the design process. Dressing a woman is more complex than dressing a man. Yet, as a woman, you know your body. You try things on and notice if a jacket's length is off, adjusting it as necessary."
"I've heard anecdotally from retailers that women designers actually sell more on the shop floor. It makes total sense to me: they're designing for their own bodies. I think sometimes that wearability can get lost in the fitting process with male designers."
"The clothes on the Armani catwalk on Sunday were the sort of thing you'd find in Silvana's wardrobe. I only wear trousers, soft jackets and shirts. I don't like frills or excessive jewellery. Loose blazers came with dropped shoulders, wide-legged trousers and floor-sweeping coats in navy, white, khaki and greige."
Silvana Armani, niece of Giorgio Armani and creative director of womenswear, argues that gender matters in fashion design. Women and men relate to their bodies differently, affecting the design process. Women designers understand fit through personal experience, noticing details like jacket length and adjusting accordingly. Retailers report that women designers sell more on shop floors because their designs prioritize wearability. Silvana's debut collection featured loose blazers, wide-legged trousers, and floor-sweeping coats in neutral tones, with notably more pockets and fewer skirts than Giorgio's designs. Following Giorgio's death, the Armani fashion house remains for sale, with major luxury conglomerates as potential buyers.
Read at www.theguardian.com
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