"It recently came to my attention that Tyra Banks is now selling hot ice-cream. Yes, you read that right: hot ice-cream. A product that is by definition cold, heated up and served in a cup. An innovation nobody asked for but one that she is passionate about nonetheless. The former supermodel and entrepreneur says the light-bulb moment happened one night when she was craving ice-cream but was too chilly to eat it straight from the freezer. And so hot ice-cream was born."
"It recently came to my attention that Tyra Banks is now selling hot ice-cream. Yes, you read that right: hot ice-cream. A product that is by definition cold, heated up and served in a cup. An innovation nobody asked for but one that she is passionate about nonetheless."
Tyra Banks is marketing a product called hot ice-cream, a warmed version of traditional ice cream served in a cup. The product reverses the expected temperature of ice cream by heating it for immediate consumption. The idea originated when Banks felt too cold to eat frozen ice cream and wanted a warmed alternative. The product is presented as an unexpected innovation that has not been widely requested. The offering represents a continuation of Banks's post-modeling entrepreneurial ventures and plays on novelty and personal convenience as selling points. Banks describes the moment as a light-bulb inspiration during a cold night when she craved ice-cream.
Read at Independent
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