"Footwear brand Chupps creates a biodegradable billboard shaped like a sandal that is designed to disappear and dissolve in the rain. Made from natural materials, the project was installed at Bandra Bandstand in Mumbai, India, and had long disintegrated when it rained during the monsoon season. Chupp's sandal-shaped biodegradable billboard came to life by combining mud, hay, bamboo, cow dung, and clay. The mixture was built onto several bamboo frames, which held the display for as long as it could."
"The main visual element was a large three-dimensional sandal sculpted out of mud and clay. The word CHUPPS was marked across it in white lettering, and this shoe form was integrated directly into the billboard's flat surface, making it appear as part of the structure. The design mirrored the company's actual product, which is simple footwear made from eco-friendly materials."
Chupps built a biodegradable billboard shaped like a sandal using mud, hay, bamboo, cow dung and clay. The structure was installed at Bandra Bandstand in Mumbai and used bamboo frames to support the materials. A three-dimensional mud-and-clay sandal with CHUPPS in white lettering formed the main visual integrated into the billboard surface. The billboard gradually disintegrated, especially during monsoon rains, leaving only bamboo pillars and lattice. Chupps produces biodegradable footwear that breaks down within 24 months, and the billboard reinforced that product attribute with the message '100% biodegradable. Just like this billboard.' The project emphasized material science and natural processes.
Read at designboom | architecture & design magazine
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