Rolex wouldn't service the vintage watch my mom inherited. Watchmakers say it happens all the time.
Briefly

Rolex wouldn't service the vintage watch my mom inherited. Watchmakers say it happens all the time.
""If you bring a vintage piece to a Rolex service center, it's not uncommon to be turned away," Greg Petronzi, a watch expert, explains, highlighting the challenges of servicing older models."
""Rolex watches are often considered investment pieces or family heirlooms, a hefty purchase justified by the idea that they could later sell for a lot more or be passed down to future generations.""
""When my grandmother passed away last year, my mom inherited her Rolex: a dainty ladies' watch... a lasting, physical reminder of the beauty and class that my grandma, the matriarch of a large Lebanese family, exuded effortlessly.""
""They also told her that when this happens, some people simply think of their watch as a bracelet instead, underlining a shift in perceived value for non-functioning luxury items.""
The article discusses the emotional and financial weight of a vintage Rolex inherited from the author's grandmother. Though a beautiful, symbolically rich item, the watch was non-functional and left the family struggling to find repair options. Two jewelers expressed doubt about servicing it, with suggestions to wear it as a bracelet instead. The Rolex brand holds significant market power, accounting for 30% of luxury watch sales, and is often viewed as a family heirloom or investment. This reflects on how luxury items carry both monetary and sentimental value, complicating their lifecycle.
Read at Business Insider
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