The article discusses the emergence of cutecore, a new aesthetic trend characterized by nostalgia and a return to childhood influences, contrasting sharply with the previously favored quiet luxury style. Aspects of this trend include an affinity for toys and dolls, particularly in the form of plushie bag charms. This resurgence includes popular characters like Labubu, linked to kawaii culture, signaling a cultural shift towards individuality and whimsy in fashion, especially among younger generations seeking to connect with their inner child.
The rise of cutecore signifies a nostalgia-driven aesthetic, marked by an affection for childhood delights like plushies, aligning with wider trends of 'girlhood' and girly hobbies.
Labels like Labubu and the influence of kawaii culture highlight how cutecore embraces individuality and playfulness, rejecting the previously dominant quiet luxury aesthetic.
Bag charms, especially plushies, signify a major shift from past trends while capturing the essence of nostalgic fashion, illustrating the cultural movement towards whimsical elegance.
With stars like Sofia Richie embracing the quiet luxury aesthetic, the conversation now shifts as cutecore emphasizes playful, nostalgic elements, indicating a search for personal expression.
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