"I relate to Tamara de Lempicka as a strong woman, and to how she conducted herself. She stuck to what she believed in. In her professional life, Beckham is having a good year. Her label, which four years ago was about 54m in debt and at risk of closure, has turned around, due in part to successful expansion into makeup and beauty."
"Beauty is now a larger part of the business than fashion, but fashion sales are also now in profit. Sales across fashion and beauty grew 19% to more than $170m in 2025, while operating profit quadrupled from the previous year."
"Store openings in New York and Paris are planned for later this year, adding to the flagship boutique in London, despite a blow served by the collapse of the Saks department store business, which was Victoria Beckham's biggest retail partner in the US."
Victoria Beckham presented her fall/winter 2026/2027 collection at Paris Fashion Week, drawing inspiration from art deco painter Tamara de Lempicka's palette of coral and jade hues. Her fashion empire has undergone significant financial turnaround, transforming from a 54 million pound debt four years ago to profitability. Beauty products now represent a larger portion of the business than fashion, enabling the brand to reach consumers unable to afford high-end clothing. Sales grew 19% to exceed 170 million dollars in 2025, with operating profit quadrupling year-over-year. The collection featured sober, neutral tailoring and sophisticated designs. Planned store openings in New York and Paris will expand the brand's retail presence, though the collapse of Saks department store partnership cost the business several million dollars.
#victoria-beckham-fashion-brand #beauty-and-cosmetics-expansion #financial-turnaround #paris-fashion-week #retail-strategy
Read at www.theguardian.com
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