"The new Reebok x Kodak capsule collection, launching globally on September 30, 2025, pays homage to each brand's legacy while reframing their cultural impact for a new generation that thrives on nostalgia. The drop highlights reimagined footwear classics, archival color palettes, and apparel that celebrates Kodak's creative ethos and the beauty of imperfection - the very essence of analog film."
"Kodak's influence on visual culture is hard to overstate. Founded by George Eastman, the company pioneered transparent roll film in 1889, making photography accessible to the public and paving the way for innovations like Thomas Edison's motion picture camera. For decades, Kodak defined how people captured, shared, and remembered their lives. Its distinctive yellow-and-red color scheme and bold typography are as iconic as the images they helped preserve."
Reebok partnered with Kodak to launch a global capsule on September 30, 2025 that merges sport culture and photographic heritage. The collection updates Reebok staples like the Club C 85 and Classic Nylon with film-inspired details, archival color palettes, and intentionally aged finishes. Price points include a $100 Club C 85 with textile uppers, leather overlays, exposed glue edges, and an aged midsole. The collaboration channels Kodak’s yellow-and-red branding, celebrates analog film’s beauty of imperfection, and taps Gen Z’s interest in 1990s nostalgia and textured, slower image-making.
Read at stupidDOPE | Est. 2008
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