"After realising she was buying beauty items that she didn't need, writer Aoife Rooney committed to 'Project Pan' for the new year"
"The stark and sobering realisation that I had a problem with my spending on beauty products was triggered, ironically enough, with the announcement of Sephora opening in Ireland in 2026. The American-born beauty retail store is owned by French conglomerate LVMH Moët Hennessy Louis Vuitton, and is the beauty mecca for many the makeup and skincare hoarder and collector. It's a part of a global beauty machine estimated to be worth €393.2 billion, according to McKinsey and Company."
An individual realised she had a problem with spending on beauty products and committed to 'Project Pan' to stop buying unnecessary items in the new year. The decision followed an ironic trigger when Sephora announced plans to open in Ireland in 2026, which highlighted personal accumulation tendencies. Sephora is an American-born beauty retailer owned by French conglomerate LVMH Moët Hennessy Louis Vuitton and functions as a mecca for makeup and skincare hoarders and collectors. The global beauty industry is extensive, with an estimated value of €393.2 billion according to McKinsey and Company.
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