PrizePicks is expanding into lifestyle products with a collaboration with visual artist PaperFrank. They have launched a limited-edition merchandise line featuring heavyweight hoodies, textured tees, and corduroy caps. This partnership reimagines their mascot Gobby, incorporating PaperFrank's distinctive artistic style that celebrates Atlanta's street culture and creative energy. The collection is intricately designed to reflect quality and purpose, showcasing Gobby in a new light. Additionally, fans had an opportunity to access select pieces early through an innovative in-app campaign, bridging sports, art, and community impact.
PrizePicks' latest collaboration with artist PaperFrank combines street culture with social impact, transforming their mascot Gobby into a symbol of Atlanta's creative energy.
The collection reflects a hybrid spirit of streetwear and fine art, featuring heavyweight hoodies, textured tees, and corduroy caps designed with a focus on quality.
Fans had early access to select pieces through an in-app campaign, rewarding players for participating in a lineup including athletes marked with PaperFrank's flower icon.
This collaboration is more than merchandise; it's a celebration of Atlanta's vibrant culture, reimagining Gobby as a symbol of creativity and community.
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