Pretty, profane or pulled up? How socks became cool and controversial
Briefly

The article highlights the resurgence of socks as a fashionable accessory, emphasizing their growing popularity among both genders in various styles. The shift in perception, alongside endorsements from celebrities like Natalie Portman, has elevated socks to center stage in fashion. Independent retailers such as Socktopus are thriving, with significant sales growth, while major retailers like Marks & Spencer note increasing demand for statement socks. This reflects a broader trend where socks are now viewed as essential components of stylish outfits, marking a shift in consumer attitudes around hosiery.
Almost 20 years since Sock Shop closed in the UK, hosiery has suddenly been returning to the high street and online specialists have been popping up too.
People of both genders are embracing socks with all kinds of footwear, whether it's flat shoes, a sandal or now a heel.
Socks have had a 2025 glow-up, left behind their functional underdog status, and are now a centerpiece of fashion ensembles.
Sales of women's socks are growing each year, with the accessory becoming increasingly desirable in diverse retail contexts.
Read at www.theguardian.com
[
|
]