Playboi Carti has officially launched his first YVL-branded product line, shifting his artistic identity from music into fashion with a minimalist fitted cap collection. Teased through his portal '0verly Trim', the launch features 11 colorways collaborating with New Era, emphasizing subtle design elements and the 'Young Vamp Life' ethos. The caps are designed to prioritize identity over extravagance, combining Carti's gothic aesthetic with functional simplicity. Priced at $60, the collection aims for accessibility while remaining stylish, reflecting Carti's influence in both music and fashion industries.
Carti's first YVL-branded cap collection embodies minimalism with meaningful design, focusing on identity over excess to extend his artistic reach into fashion.
Collaborating with New Era, Carti's fitted caps feature subtle cues and clean forms, emphasizing brand identity while reflecting his gothic, curated aesthetic.
The 11-colorway lineup includes tonal basics and striking contrast designs, exemplifying Carti's distinct style while maintaining accessibility with a $60 price point.
The launch embodies 'Young Vamp Life,' allowing fans an entry point into Carti's evolving cultural influence beyond music, through fashion.
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