Mattel and Hasbro are collaborating to launch a new Play-Doh-Barbie product line, combining the creativity of Play-Doh with the fashion legacy of Barbie. This line includes a variety of dolls, patterned molds, and accessories designed to encourage imaginative play in children. Notable offerings are Garden Party Barbie and a fashion show playset. Available at Target and other retailers by August, this collaboration emphasizes creativity and self-expression, tapping into Barbie's longstanding reputation as a style icon.
It's the Play-Doh brand's mission to elevate the value of imagination, and fashion is a natural manifestation of that creativity and self-expression.
Barbie has a 65+ year legacy of being the ultimate style icon and serving as a canvas for creative expression and fashion play.
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