Pharrell Williams' JOOPITER platform has launched the YOON x SEVENTEEN mini collection, merging K-pop and fashion through exclusive jewelry. This collaboration features pieces designed by YOON Ahn, co-founder of AMBUSH, and captures SEVENTEEN's identity through symbols that honor the group's relationship with their fanbase, CARATs. The centerpiece, a one-of-a-kind Team SVT Colors Beads Necklace, features colors that connect to the fanbase. Net profits from sales benefit UNESCO, emphasizing the collection’s purpose beyond luxury fashion, showcasing a blend of artistry and heartfelt devotion to music fandom.
The centerpiece of the drop is the Team SVT Colors Beads Necklace—a bespoke creation crafted with sterling silver, resin pearl, and grass crystal, embodying SEVENTEEN's essence.
The YOON x SEVENTEEN collection captures the essence of the group's unique structure and their vibrant relationship with fans, placing them at fashion and sound's cultural intersection.
Collection
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