"A few years ago, I was scrolling through TikTok, doom scrolling as it were. Right when I was about to close out the app, a video came across my feed. A man who embodied cool. Cowboy hat and a denim jacket. He told me he would be making a whiskey drinking hat. Then I spent the next hour scrolling through his page and watching him make hat after hat."
"Your outward appearance is a reflection of your inner self-image. If you are unkempt on the outside, most likely you are chaotic or burnt out on the inside. If you are put together and own your style on the outside, then you are likely the same (or working on it actively) on the inside. That is why the story of Wild Hats struck me. There is an expression with the hat. It is made specifically for you."
"There is this cookie-cutter idea of what hats are these days. There's a fedora, there's a cowboy hat, and there's a persona, right? There's an avatar. The Avatar is the cowboy. The Avatar is the gentleman in a fedora, right? But that's one Avatar, but not everybody is that specific avatar."
Wild Hats creates handcrafted, bespoke hats that serve as visible expressions of personal identity. Chandler builds distinctive pieces like a whiskey-drinking hat and shares the making process on social video platforms, attracting followers seeking effortless cool. The brand rejects cookie-cutter hat personas and instead offers one-of-a-kind hats that let wearers embody avatars they were previously denied. Outward appearance becomes a reflection of inner self-image, and the combination of visible craftsmanship, individualized design, and storytelling drives fascination and demand for personalized, artisanal headwear.
Read at The Manual
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