"I'm an optimist, but it's not a blind optimism. There's a lot of tension in optimism, because the world is challenging and I am not ignoring that. My optimism comes from believing that the young people of today are going to make this world better, he said before Wednesday's show, held in the historic Cunard building in downtown New York."
"A decade ago, Vevers felt guilty about working in fashion. It was starting to eat at me. I was struggling with it. One day I realised: don't feel guilty, take action. That was the gamechanger for me. I still don't have all the answers by any means, but every day, I'm thinking about it and working on it, and we're making progress."
"The funny thing is, the older the baseball glove, the more beautiful the bag ends up looking, Vevers noted backstage. In Coach stores, upcycled denim has been scaled from capsule collections, and is beginning to make up a meaningful segment of the brand's offering, Vevers said. There are some really great materials already out there in the world, and my team and I have the creative ideas to refresh them and make them feel new again."
Stuart Vevers keeps sustainability central at New York fashion week, emphasizing upcycled and vintage materials across Coach collections. He shifted from guilt about fashion's environmental impact to daily action and ongoing progress. Collections feature post-consumer denim ripped jeans, handbags made from vintage baseball gloves, trench coats from old chinos, and scaled upcycled denim offerings in stores. Coach partnered with Bank & Vogue/Beyond Retro to produce corduroy handbags. Vevers credits youthful consumers and creative teams for driving change, and aims to refresh existing materials to make them feel new while growing meaningful sustainable segments within the brand.
Read at www.theguardian.com
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