No matter your shape, size or style, the first step in everyone's getting ready routine is to build our outfit around a strong foundation, and beautiful, comfortable underwear has the transformative power to help elevate our outfits and boost our confidence.
The latest trends speak to the evolving lingerie landscape in 2025, where comfort, inclusivity, and bold fashion choices are at the forefront... empower them to express their unique style confidently.
A movement in underwear that champions comfort and freedom for everyone (a signifier for the end of the cheese wire g-string). And as runway influences trickle down through accessories and interiors, we can expect the same for our underwear drawers too.
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