"As players enter the NFL understanding themselves as brands, they utilize fashion at the draft to express their identity and build their personal brand."
"The NFL draft has evolved from a mundane event to a vibrant showcase where young athletes display their personal style and branding prowess."
Ashton Jeanty made a fashionable statement at the NFL draft, sporting unique Swarovski crystal-clad Crocs. The event has evolved significantly, becoming a spectacle of personal branding fueled by the name, image, and likeness (NIL) changes in college sports. Unlike past drafts, today's athletes leverage fashion as a means to express individuality and brand awareness. Experts note that this trend reflects a broader understanding among players of their dual role as athletes and marketable personalities, marking a significant shift in the NFL's cultural and promotional landscape.
Read at www.nytimes.com
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