Netflix is launching a headwear collection in collaboration with New Era on July 8, 2025. The collection showcases six limited-edition caps inspired by iconic titles, including Stranger Things and Squid Game. The Stranger Things designs capture the eerie essence of the show with distinctive textures and playful logo alterations. Similarly, the Squid Game caps balance vibrant, colorful designs with minimalist elements, embodying the show's contrasting themes. Additionally, caps displaying the Netflix logo present a straightforward, cultural badge, emphasizing the streaming service's brand identity in a wearable form.
The collection includes six designs featuring iconic titles such as Stranger Things, Squid Game, and the Netflix logo, celebrating the streaming brand's identity.
Inspiration from Stranger Things is evident with two caps; one features textures mimicking the Upside Down, while another flips the New Era logo upside down.
Squid Game caps include vibrant designs reflecting the show's iconic imagery and a minimalist option with clean embroidery of the show's logo in Hangul.
Additional options focus on the Netflix brand with a prominent red logo on black and a mesh cap with a bold red visor and subtle N logo.
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