Models Wanted: Must Be Over 40
Briefly

"I find that aging is a big preoccupation for me and my friends. It's an area of discomfort in fashion."
"Street casting is nothing new - it is how fresh faces in fashion are often found, plucked from real life rather than from modeling agencies. What is unusual is that Ms. Hay has only been approaching women who appear to be over 40."
Read at www.nytimes.com
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