Meghan Markle has renamed her lifestyle brand from 'American Riviera Orchard' to 'As Ever,' sharing the news in an Instagram video. She explains that the previous name limited her offerings, whereas 'As Ever' allows her to embrace her passions more freely. This brand reflects her longstanding interests in cooking and gardening, akin to her previous lifestyle blog, The Tig. Alongside the announcement, Markle introduced a new website, logo, and upcoming show, marking this as an exciting new chapter for her brand.
Last year, I had thought, 'American Riviera, that sounds like such a great name.' It's my neighborhood... it's a nickname for Santa Barbara, but it limited me.
As Ever essentially means as it's always been, and if you've followed me since 2014 with The Tig, you know I've always loved cooking and crafting and gardening.
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