"The excitement over Matthieu Blazy's debut collection for Chanel has reached fever pitch, with queues outside shops and numerous social media posts showcasing purchases."
"When a new product and new creative direction is successful, it is copied by the high street, indicating its relevance beyond a niche consumer base."
"Blazy's first video campaign, starring Margot Robbie, quickly amassed hundreds of thousands of views, demonstrating its immediate impact and generational appeal."
"The pairing of Margot Robbie and Kylie Minogue in the campaign creates a conversation between different eras, appealing to both nostalgic and younger audiences."
Matthieu Blazy's debut collection for Chanel has generated immense excitement, leading to long queues and social media buzz. The collection's success is evident as it becomes a reference point for high street fashion, with expected trends like boucle jackets and quilted bags. Blazy's first video campaign, featuring Margot Robbie and inspired by Kylie Minogue's 2002 video, has garnered hundreds of thousands of views, appealing to multiple generations. The campaign showcases identical Robbies in a Parisian setting, highlighting the collection's broad appeal and connection to Y2K fashion.
Read at www.theguardian.com
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