"When it comes to collaborations that transcend fashion and meaningfully blend luxury with purpose, the newly announced partnership between Madhappy and Marni is a refreshing reminder that creative synergy can also serve a higher cause. The two brands-each celebrated for distinct but complementary identities-have joined forces for a 15-piece capsule titled "Heart to Heart," set to release on World Mental Health Day, October 10."
"Since its founding in 2017, Madhappy has built its identity around fostering community and conversation around mental health. The Los Angeles-based label, founded by brothers Peiman and Noah Raf, alongside Mason Spector and Joshua Sitt, has long differentiated itself from other lifestyle brands through its mission-driven storytelling. What began as a streetwear label with a positive message has evolved into a cultural force-balancing wellness advocacy with carefully curated collaborations, high-quality basics, and experiential retail spaces designed to foster connection."
Madhappy and Marni are collaborating on a 15-piece "Heart to Heart" capsule launching on World Mental Health Day, October 10. The collection merges Madhappy's optimism and mental-health-focused mission with Marni's Milanese craftsmanship and bold design sensibility. The pieces aim to blend California casual aesthetics with eclectic sophistication, offering self-expression and self-care through clothing. Madhappy, founded in 2017 by Peiman and Noah Raf with Mason Spector and Joshua Sitt, emphasizes community building, wellness advocacy, and mission-driven storytelling. Marni, originally founded by Consuelo Castiglioni and now led by Francesco Risso, is known for offbeat patterns, fearless color use, and artistic sensibility. The collaboration continues Madhappy's trend of curated partnerships while showcasing Marni's flair for craftsmanship.
Read at stupidDOPE | Est. 2008
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