"Charli XCX started it by incorporating cigarettes as a pivotal part of her Brat summer of 2024, and Sabrina Carpenter has ensured that smoking is back with a bang after recently posing in a corset adorned by cigarette packets for a magazine. The music video for Carpenter's song Manchild shows her smoking, too."
"If you were in any doubt, the supreme cultivators of taste, the fashion houses who dictate what we will wear over the coming years, have also decided smoking is back. Recent fashion weeks have seen models taking to the runway with cigarettes in hand, or modelling cigarette-holder necklaces."
Smoking imagery has reappeared across multiple cultural channels, appearing in music videos, catwalk shows and Hollywood movies and reaching Gen Z consumers. Charli XCX incorporated cigarettes into her Brat summer of 2024, and Sabrina Carpenter posed in a corset adorned with cigarette packets and appears smoking in the Manchild music video. Fashion houses and designers have normalized cigarettes on runways, with models carrying cigarettes or wearing cigarette-holder necklaces. Recent fashion weeks displayed cigarette accessories and on-stage smoking gestures. The convergence of celebrity imagery and high-fashion presentation has renewed visibility and potential appeal of smoking to younger audiences.
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