Macy's teamed up with costume designer Alix Friedberg for its first On 34th collaboration, unveiling a collection of 19 apparel styles inspired by 1960s fashion. The collection features flowy dresses, bold patterns, and coordinating accessories, designed to complement a range of body shapes and sizes. Friedberg's inspiration stems from her upcoming project, Palm Royale, set in 1969, which reflects luxury and breezy silhouettes. The collection embraces muted colors, allowing versatility with existing wardrobes, forming a bridge between vintage inspiration and modern aesthetics.
The collaboration features 19 apparel styles along with handbags, jewelry pieces, and chic scarves in Medallion-Print and Vine-Print to pair perfectly with their tops.
Alix Friedberg describes the collection as a vibrant, joyful selection that works on a multitude of body shapes and sizes.
Friedberg's inspiration comes from the 1960s, specifically the luxurious and breezy silhouettes that characterize summer vibes.
Macy's new collection offers muted hues rather than blinding pastels, aiming to seamlessly integrate with existing wardrobes.
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