"I'm too vain. I think that thing is so God bless ugly, that I cannot wear that thing, I just can't do it."
"It's rare that something can be beautiful, but good for you. It will help me stay accountable and do all the things I'm supposed to be doing."
"Since then, she's received 40 enquiries for custom Oura Ring jackets, and said new requests are coming in daily."
"Three other US-based fine jewelers told Business Insider that demand for these glitzy jackets has jumped this year, with customers requesting bespoke designs."
Dawn McKenna, CEO of a luxury real estate company, initially resisted wearing an Oura Ring due to its appearance. A jeweler offered to create a diamond-encrusted jacket for the ring, transforming it into a stylish accessory. McKenna embraced the idea, valuing the combination of beauty and health accountability. The jeweler, Vivian Grimes, has seen a surge in demand for custom Oura Ring jackets, with many clients seeking bespoke designs. Other jewelers are also responding to this trend, indicating a growing market for luxury wearables.
Read at www.businessinsider.com
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