"The Bangkok pop-up serves as the Maison's latest exclusive hideout in Southeast Asia, welcoming guests to Baan Trok Tua Ngork, a century-old residence nestled in the historic and culturally rich neighbourhood, for a little over a month. Set across four levels, the opening invites brand devotees to embark on a refined journey of exploration, celebrating the Monogram as a timeless icon - a symbol deeply rooted in Louis Vuitton's heritage."
"The now instantly recognisable monogram dates back to 1896, when Georges Vuitton honoured his father, Louis Vuitton, and, unbeknownst to him at the time, made a quiet and endearing declaration of authenticity. Louis Vuitton's Bangkok pop-up is the latest in a series of global anniversary celebrations, with the journey also visiting other international hubs, including Shanghai, New York, and Seoul. The hotel-inspired concept reflects the fashion house's longstanding association with travel."
"Bangkok has become quite the fashionista's paradise in recent years. Inside, visitors encounter immersive rooms dedicated to five of the brand's most iconic monogram bags - Keepall, Speedy, Alma, Neverfull, and Noé. Each room presents these creations as both functional companions and objects of style, elevated to cultural icons that have journeyed across generations, from travellers to collectors."
Bangkok has become a global fashion destination and now hosts a Louis Vuitton pop-up celebrating the Monogram's 130th Anniversary. The pop-up occupies a century-old residence, Baan Trok Tua Ngork, in a historic neighbourhood and runs for a little over a month across four levels. The installation frames the Monogram as a timeless icon rooted in Maison heritage, tracing its origin to Georges Vuitton's 1896 declaration of authenticity. The global Monogram Journey also visits Shanghai, New York and Seoul and adopts a hotel-inspired concept reflecting Louis Vuitton's travel legacy. Immersive rooms spotlight five iconic bags as functional companions and cultural objects. Earlier in 2024, LV opened a 360 concept, LV The Place Bangkok, in Ratchaprasong featuring a store, café, restaurant and exhibition at Gaysorn Amarin.
Read at CN Traveller
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