London fashion week's headline act suggests its blue skies ahead at Burberry

"After a long spell of stormy weather, there might be blue skies ahead at Burberry, maker of the world's most iconic trench coats. London fashion week's headline act staged their show music-festival style, in an open sided tent with a sawdust floor. The canvas ceiling was painted a perfect summer blue, like the sky at this year's Glastonbury."

"In May, Burberry announced it was to cut 1,700 jobs from its 9,300 global workforce in an attempt to reduce costs after annual pre-tax profits tumbled 117% in the last financial year. But just hours before this show, Burberry rejoined the FTSE 100 after dropping out last year. A much-needed reset looks to be beginning to click. The eclectic line up of British celebrities, which has become a Burberry signature, included Ian Wright."

"Britain in the summer is obsessed with music festivals, said the designer Daniel Lee backstage. And this year felt extra special Glastonbury was amazing, Kendrick was here, we had Oasis. And musicians always have the best style. The soundtrack was Black Sabbath, which Lee has been listening to on repeat since the death of Ozzy Osbourne. The clothes were more Woodstock than Wilderness: flower power daisies, skinny scarves, whipstitched leather jackets, tarot card prints and tiny crochet dresses."

Burberry staged a festival-style show in an open-sided tent with a sawdust floor and a canvas ceiling painted a perfect summer blue. The brand announced plans to cut 1,700 jobs from its 9,300 global workforce after annual pre-tax profits tumbled 117% in the last financial year. Burberry rejoined the FTSE 100 hours before the show. The collection leaned into music-festival aesthetics with flower-power daisies, skinny scarves, whipstitched leather jackets, tarot-card prints and tiny crochet dresses. The soundtrack featured Black Sabbath. The collection shifted toward smaller silhouettes to challenge the recent dominance of oversized fashion. The show mixed practical outerwear with theatrical, trippier pieces and an eclectic celebrity lineup.

Read at www.theguardian.com