Lewis Hamilton's +44 collaborates with Japanese artist Hajime Sorayama for a new limited-edition apparel collection called 'INFINITY.' This collection blends automotive culture and futuristic aesthetics, showcasing Hamilton's motorsport passion alongside Sorayama's cybernetic artistry. It features unique designs such as chrome unicorns and Pegasus motifs that symbolize speed and freedom. The collection will debut at a Shanghai pop-up event from March 19 to March 23 before its online launch. 'INFINITY' emphasizes both artistic craftsmanship and the fusion of high-performance design with streetwear fashion.
Hamilton and Sorayama's 'INFINITY' collection marries automotive culture with cybernetic artistry, showcasing a blend of streetwear and high-performance design through striking visuals.
This collection features rarely seen Sorayama artworks, including a chrome unicorn and a Pegasus, which embody strength, freedom, and elements of Eastern symbolism.
The fusion of Hamilton's motorsport passion with Sorayama's futuristic aesthetics creates a unique balance between fine art and wearable design in the 'INFINITY' collection.
The limited-edition 'INFINITY' collection will debut at a Shanghai pop-up before its online launch, reflecting the continued creative synergy between Hamilton and Sorayama.
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