Marisela Gonzáles Ginestra, a designer at Levi's, has gained recognition for her creative designs, including a notable campaign featuring Beyoncé. She views denim as a versatile medium to express trends and cultural identity. Gonzáles Ginestra's personal background is rooted in her family's modest beginnings and education, which has shaped her career. Through mentoring, she inspires young creatives to advocate for themselves within the industry. Her leadership in promoting Latine culture at Levi's highlights the importance of representation and support for emerging talent.
"Denim is a blank canvas and I can do whatever I want with it. It's my job to just take my canvas, that is a pair of jeans, and apply trends to it."
"I was like, 'I have no denim experience, but I think my resume indicates I can do anything.' It was a three-month sketch temporary gig, and now I've been here for six years."
Representing Latine culture has been a big part of Gonzáles Ginestra's work at Levi's, where she led the company's employee resource group for Latinos.
The most important advice she offers is to speak up for themselves and their ideas in the workplace.
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