"Lardini is thrilled to announce the launch of The Code of Making, a captivating film that pays homage to the brand's distinctive manufacturing heritage, which coincides with the debut of its beautifully redesigned website. These two interconnected projects weave a singular narrative: the harmonious amalgamation of family legacy, artisanal craftsmanship, and technological innovation, all reimagined through a modern lens of style."
"At the core of this new digital realm lies The Code of Making, a visually striking video that offers an intimate look into the heart of Lardini. Shot within the company's state-of-the-art headquarters in Filottrano, the film showcases an almost entirely integrated supply chain, from initial design concepts to prototyping, cutting, and the final finishing touches. Spanning over 20,000 square meters, this advanced production space is home to hundreds of skilled artisans, collaborating with cutting-edge technologies to create garments that epitomise precision, authenticity, and innovation."
The Code of Making is a visually driven film centered on Lardini's integrated manufacturing process, filmed at the Filottrano headquarters. The production space spans over 20,000 square meters and houses hundreds of artisans working alongside advanced technologies across design, prototyping, cutting, and finishing stages. The film highlights a balance between Made in Italy craftsmanship and pioneering research, where technological synergy improves manufacturing and inspires a contemporary aesthetic. The redesigned website functions as a digital sanctuary mirroring boutique atmospheres, with curated design, navigation, and visual storytelling crafted to deliver a seamless, immersive customer experience and reinforce global brand consistency.
Read at KALTBLUT Magazine
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