"Kim Kardashian is making her long-awaited return to the beauty industry with the highly anticipated relaunch of SKIMS Beauty. The entrepreneur and reality star revealed the news during her recent appearance on the Call Her Daddy podcast, confirming that the next evolution of her brand is set to blend the best of both worlds: the high-performance innovation of SKIMS with the cult-favorite appeal of her original KKW Beauty line."
"During her Call Her Daddy appearance, Kardashian addressed the questions surrounding the rebrand and the previous sale of her KKW Beauty brand. "I know what works and I know what doesn't," she said. "We're going to bring back what works - and we're going to make it so major and so great." The statement reinforces Kardashian's evolution as both a creative director and a business strategist who listens to her audience and adapts to market trends."
Kim Kardashian is relaunching SKIMS Beauty to combine SKIMS' high-performance innovation with the cult-favorite elements of KKW Beauty. The relaunch follows the shutdown of SKKN and intends to reintroduce the products that defined early success with improved quality, precision, and design. KKW Beauty's 2017 launch reshaped the digital beauty space, with signature contour kits, lip liners, and highlighters selling out and setting celebrity beauty standards. SKIMS redefined shapewear through inclusivity and innovation. The SKIMS Beauty umbrella will merge those concepts, bringing back proven products while evolving brand strategy and product design.
Read at stupidDOPE | Est. 2008
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