Kid Cudi has officially launched his apparel line, WZRD, marking a significant moment in his creative journey. This collection, a culmination of nearly two years of anticipation, draws on Cudi's unique blend of music and visual storytelling. The brand features a range of curated streetwear pieces that reflect his artistic ideology, showcasing a whimsical cartoon wizard as its mascot. The campaign also includes a visually striking video featuring Cudi and Pusha T, further emphasizing the brand's ethos of creativity and personal expression, underlining Cudi's commitment to forging new paths in fashion.
"WZRD functions as a full-scale fashion endeavor, launching with a tightly curated collection that includes letterman jackets, crewneck sweaters, hoodies, and graphic tees."
"Cudi's vision for WZRD presents clothing that feels personal and creatively free, channeling his love of sci-fi, mysticism, and individual expression."
Collection
[
|
...
]