"Burstein selected clothes and accessories for Browns as a modern stylist would for clients, choosing on first-reaction gut instinct a wide range of imaginative creations."
"Her regular customers knew she would always have or could get what they did not yet know they wanted, from a T-shirt to le tout ensemble."
"Browns served as a museum of current fashion where you could study details close up, making it a unique experience for fashion enthusiasts."
"Burstein once had a crazy sale where everything was 25 quid, to give herself as much as buyers a pleasurable shock."
Joan Burstein and her husband acquired No 27 South Molton Street, establishing Browns, which became a significant fashion destination over 50 years. They pioneered a curation approach to retail, selecting a diverse range of imaginative clothing and accessories. At a time when many designers lacked outlets in London, Browns provided a platform for both established and emerging talents. Burstein's instinctive taste attracted a loyal clientele, while also inviting fashion enthusiasts to experience high-end fashion up close, making Browns a unique retail space.
Read at www.theguardian.com
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