Jess Cartner-Morley on fashion: the beach dress is this summer's must-have
Briefly

The beach dress represents a significant evolution in swimwear fashion, transforming what was once a casual cover-up into a vibrant, stylish garment fit for social occasions. Emerging over the last decade, this new wardrobe staple reflects changing attitudes towards tanning and fashion, where sunbathers now prioritize chic outfits to display on social media. The pandemic catalyzed a shift, leading many to view vacations as moments to flaunt personal style rather than just opportunities for relaxation. This change illustrates the increasing importance of aesthetics in beachwear.
The beach dress is a glamorous new category that transforms swimsuits into stylish outfits, reflecting changing attitudes toward fashion and tanning.
Holidays have shifted from simple relaxation to an opportunity to showcase one's personal style, heavily influenced by social media and the pandemic.
Read at www.theguardian.com
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