"But fashion? That's my one holdout. At this time of year every store is screaming at you to buy a party dress or dancing shoes, or a velvet suit but I beg to differ. The magpie instinct has a lot to answer for. Holiday season fashion is a tantalising pick'n'mix of sparkle and shine, and as the nights get longer and darker, we can't help being drawn to their light."
"Then there's the unedifying fact that the festive season creates a sense that it is perfectly OK to spend more than you have on things you don't need, so long as it's in the spirit of Christmas. Add to that the exciting but exhausting prospect that December is full of social commitments, and there is a tendency to panic that we have nothing to wear. The first wave of partywear is designed to dazzle you into submission at this vulnerable moment."
"Party clothes feel important because the nights we wear them are memorable, but you don't need loads of them as they don't get worn that often You know how it is when you are staying in a hotel with a breakfast buffet, and it feels completely impossible to decide between bircher muesli or croissants or an omelette, so you end up having all three and then feeling a bit sick all day? (Just me?) Fashion at this time of year is similar."
Enthusiastic early Christmas preparations include booking food delivery slots in September and starting mince-pie season immediately after Halloween. Fashion becomes a reluctant area amid stores urging purchases of party dresses, dancing shoes, and velvet suits. Holiday fashion's sparkle and novelty exploit seasonal vulnerability, encouraging overspending on seldom-worn items during a month full of social commitments. The first wave of partywear aims to dazzle consumers into buying more than necessary. Party clothes feel important because the nights they mark are memorable, yet only a few versatile or timeless pieces are truly needed.
Read at www.theguardian.com
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