The article offers insights from a seasoned editor and stylist on how to approach shopping for fashion, particularly emphasizing the importance of investing in quality basics over following fleeting trends. Having evolved from a consumer of gimmicky fashions in her twenties, the author now prioritizes timeless pieces that reflect her personal style. She recommends premium high street brands for essentials like shirts and denim, advising readers to carefully check fabric quality to ensure longevity and value in their purchases.
After so many years of research trying to find the perfect wardrobe pieces, I know which brands to trust for quality and style.
My top tip? Always check the fabric - 100% cotton (organic if possible), 100% linen or cotton-poplin for shirts will stand the test of time.
It's rare that I regret a purchase nowadays as I've become more confident in my personal style and know the best places to shop.
For affordable buys that go the distance, it's all about the basics. Premium high street brands like COS or Massimo Dutti are reliable.
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