'It's so hard because she's there, but you can't have the same conversations' - Jill Keogh on losing the granny who inspired her beauty brand to dementia

"Jill Keogh's award-winning beauty brand Sadies Secrets was inspired by her glamorous granny, Sadie Rafter; still her most loyal customer in spite of living with dementia"

"Twenty minutes into our chat in a Dublin hotel about her beauty brand Sadies Secrets, inspired by her glamorous grandmother Sadie Rafter, entrepreneur Jill Keogh is in tears."

"'I've shown [the products] to her and I think she would really love them but she doesn't understand,' she says, composing herself. 'It is so hard because she's there, but you can't have the same conversations as before.'"

Jill Keogh created the award-winning beauty brand Sadies Secrets inspired by her glamorous grandmother, Sadie Rafter. Sadie remains the brand's most loyal customer despite living with dementia. Keogh became emotional during a conversation in a Dublin hotel about the brand. She showed the products to her grandmother and believes Sadie would love them, but Sadie no longer understands. Keogh describes the situation as deeply painful because her grandmother is physically present but can no longer have the same conversations as before. The bond with Sadie continues to shape the brand's emotional identity.

Read at Independent