"Online, users warn that a partner's lack of swag can rub off on you and complain about how odd it looks when couples lack any aesthetic cohesion. Yes, there are real downsides to constant proximity to someone with weak stylistic sensibilities. Humiliation, for one, if they show up under- or overdressed to something that matters to you. Showing up appropriately is, after, all, a form of respect."
"The idea that your normal human being of a partner's eccentric color schemes or devotion to bank-branded Patagonia vests materially affects your life is a wild overstatement of your importance. Unless, of course, he's Justin Bieber. What I'm not hearing enough of is the more consequential, real-life swag gap that goes beyond fashion - namely, when one half of a couple is noticeably funnier, more interesting or more charismatic."
Swag gap refers to a couple's stylistic discrepancy when one partner clearly has better clothes or a more polished personal style. Online commentary focuses on photographed celebrities and warns that a partner's lack of swag can rub off or create social humiliation when one arrives under- or overdressed. Showing up appropriately is framed as a form of respect. Personal style is personal, and public shaming or ranting about a partner's appearance is discouraged. A more consequential swag gap exists beyond fashion when one partner is noticeably funnier, more interesting, or more charismatic, affecting social dynamics and friendships.
Read at InsideHook
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