Red communicates strength and a specifically feminine type of strength, said Ms. Felder, who said she has been wearing red lipstick since she was a teenager. It says: I am here. I am a woman. Deal with it. That can be both intimidating and unsettling to the viewer and alluring.
Wearing red lipstick with, she said, a smoky eye or black nail polish or a sexy dress sends a very different message than pairing a red lip with a more minimal face and outfit.
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