The article emphasizes the overlooked importance of insoles, particularly Fulton's cork inserts, in preventing foot and back pain. Most individuals only seek insoles when faced with pain or at a retailer's suggestion. However, the narrative shifts towards preventive care, highlighting the drawbacks of popular footwear choices that often lack support. Founders Libie Motchan and Daniel Nelson created Fulton to address their own discomforts arising from inadequate shoe support. By prioritizing ergonomic design, their insoles aim to alleviate pain and enhance overall foot health, steering consumers toward a more proactive approach.
Most footwear isn't right for societal health; soft sneakers lead to foot collapse and misalignment, causing pain up the spine. Supportive insoles can prevent this.
Fulton's insoles support arches and improve posture, advocating for preemptive pain relief rather than just reactive measures for foot and back issues.
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