The article discusses the resurgence of grungy and rebellious beauty trends in spring 2025, highlighting a significant move away from previous minimalistic looks. Influenced by cultural shifts and icons like Charli XCX, the beauty industry is embracing more intense and imperfect styles. Expert insights suggest that this trend is part of a broader cyclical phenomenon where beauty aesthetics evolve over time, pushing back against prior trends. The popularity of these styles, particularly on social media platforms like TikTok, indicates a dramatic rise in consumer interest and engagement.
Ah, the sweet hallmarks of springtime beauty-a smudged ring of eyeliner, a muted color palette, and a whiff of dry, dead flowers.
Celebrity makeup artist and beauty historian Erin Parsons explains, 'As we go into the middle of a decade, there is always a pushback on something that existed prior.'
The Brat-ification of, well, everything has surely played a significant role. But if you thought it was just a fleeting, green-tinged summer 2024 phase, you are sorely mistaken.
According to a popularity index by consumer data company, this aesthetic has grown by 6.5% across platforms compared to last year, and has surged by 45.2% on TikTok.
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