"IKEA's new AURTIENDE line is a clothing and accessory collection inspired by IKEA fans and created just for them. AURTIENDE, which means "original" in Swedish, encourages everyone to "embrace their individuality and express what makes them unique," according to IKEA's website. The AURTIENDE line includes sweatshirts, T-shirts, bucket hats, tote bags, and more, most of which feature IKEA branding. The majority of these items have already been available in Europe, Canada, and Asia,"
"To celebrate the opening of the first U.S. store in Plymouth Meeting, Pennsylvania, in 1985, the Swedish home store has launched a line of merchandise so you can proudly wear your love for IKEA on your sleeve - or, at least, on your chest! And with pieces starting at just $1.99, everyone can get in on the celebration. From hoodies and T-shirts to water bottles and umbrellas, you'll find something you love and will wear or use all the time."
IKEA U.S. celebrates its 40th anniversary on September 27 and launched the AURTIENDE merch line to mark the milestone. AURTIENDE means "original" in Swedish and aims to encourage individuality through branded apparel and accessories. The collection includes sweatshirts, T-shirts, bucket hats, tote bags, hoodies, water bottles, umbrellas, and more, with many pieces previously sold in Europe, Canada, and Asia. Prices start at $1.99, making items broadly affordable. The most affordable piece is a smaller bright green tote modeled on the FRAKTA carrier with dual-duty handles and sturdy construction. A cotton bucket hat is available in multiple colors and offers sun protection.
Read at Apartment Therapy
Unable to calculate read time
Collection
[
|
...
]