The Hurley x Travis Barker collaboration of 2025 merges punk rock and Southern California surf culture into a bold capsule collection. Travis Barker serves as both brand ambassador and creative lead, creating a fashion line that reflects his personal style and the cultural icons of the early 2000s. The pieces showcase unique designs like camo and skull graphics, complemented by Hurley’s award-winning boardshort technology. This collaboration is a significant cultural statement that intertwines nostalgia with modern creativity, aiming to resonate deeply with fans of both movements.
The Hurley x Travis Barker collaboration represents a modern collision of punk rock and Southern California surf culture, transcending nostalgia and making a cultural statement.
Barker, as brand ambassador and creative lead, injects the collection with intensity and authentic touches, ensuring each piece reflects personal significance.
Reflecting on their organic connection, the collection draws from the early 2000s, bridging the aesthetic of that era with the evolution of both Barker and Hurley.
The collection features distinctive designs that are extensions of Barker's identity, such as camo, skull graphics, and Old English typography with technical surfwear quality.
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