Hublot's Big Bang watch, released in 2005, revolutionized both watchmaking and popular culture, establishing Hublot as a prominent name in the industry. With its bold 44mm case and mixed materials including titanium and carbon fiber, it won the design prize at the Grand Prix d'Horlogerie de Geneve and pushed Hublot into the limelight, transforming it from an insider brand to a household name. The watch's high price point did not deter customers, reflecting its status and courageous design choice.
The Big Bang was a miracle, said Jean-Claude Biver, the industry veteran who was the company's chief executive at the time.
I came up with the name because I was convinced this type of watch...would create a revolution in the watchmaking tradition.
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