"On Sunday (December 10), a collection of images showing a model against a backdrop of broken plaster surrounded by dismembered mannequins was posted on Zara's social media channels. In one photograph, she holds a mannequin wrapped in white material on her shoulder. A similar scene featured in some in-store displays. The Advertising Standards Authority says it has received over 50 complaints claiming that the imagery is offensive and that it references the Israel-Gaza conflict."
"Zara's statement, posted on Tuesday morning (December 12), says that the campaign was conceived and photographed before the conflict started. "Unfortunately, some customers felt offended by these images, which have now been removed, and saw in them something far from what was intended when they were created," the statement reads. It continues: "Zara regrets the misunderstanding and we reaffirm our deep respect towards everyone." While Zara says there was no intent behind the campaign, should it have done more in the first place to avoid causing offense?"
Fashion retailer Zara pulled its 'The Jacket' campaign after social media users called for a boycott. The campaign featured a model amid broken plaster and dismembered mannequins, with one photograph showing a mannequin wrapped in white material on the model's shoulder; similar scenes appeared in-store. The Advertising Standards Authority received over 50 complaints alleging the imagery was offensive and referenced the Israel-Gaza conflict. Zara said the campaign was conceived and photographed before the conflict and that the images depicted sculptures in a sculptor's studio. Zara issued a statement expressing regret for the misunderstanding. Experts said social media leaders should have intervened to stop publication.
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