How to Brush Your Teeth Like Rick Owens

"Left hypersensitive to taste and smell, he began to question the jarring, chemically familiar flavours associated with toothbrushing, imagining a more mindful, sensorial approach instead. Selahatin was founded on that shift: elevating oral care into a ritualistic form of self-care through unorthodox aromas and flavours. It's this deliberate sanctifying of the everyday that now finds an unlikely but intuitive counterpart in Rick Owens."

"For Owens, this introduction to Selahatin's world was visual: "THE ELEGANCE OF THE PACKAGING AND THEN THE ELEGANCE OF THE PRODUCT SEDUCED ME INTO MAKING IT A DAILY PART OF MY LIFE," he says. After mentioning the brand in an interview, Vural shared the quote alongside a blurred image of the designer - a gesture Owens appreciated for its boldness and cheek. What began as a personal habit evolved into collaboration, rooted in shared ideas of restraint, intention, and essentialism."

"Rather than novelty, the focus is on use: these objects are designed to be returned to, day after day, until they become part of the body's rhythm. "IF YOU'RE GOING TO PUT SOMETHING IN YOUR MOUTH EVERY DAY, IT MIGHT AS WELL BE CRAFTED ELEGANTLY INSTEAD OF PLASTIC," says Owens. "THERE ARE SO MANY KINDS OF BEAUTIFUL CUTLERY - WHY NOT TOOTHBRUSHES?""

Kristoffer Vural created Selahatin after a stroke left him hypersensitive to taste and smell, prompting a rethinking of toothbrushing as a mindful, sensorial ritual. The brand elevates oral care into a form of self-care by using unorthodox aromas, refined packaging, and tactile, crafted objects. A Selahatin x Rick Owens collaboration produced four core products — whitening toothpaste, mouthwash, Eau d'Extrait Oral, and a handcrafted horn-and-boar-bristle toothbrush — plus a pared-back travel set. The collaboration emphasizes daily use, essentialist design, and a bespoke “monochrome” aroma blending verbena, vanilla, Sichuan pepper, juniper, dark citrus, rosemary, black pepper, and peppermint.

Read at AnOther