How London is going crazy for school proms

"London has seen a huge rise in proms over the last decade, with schools of all kinds now organising large end-of-year celebrations for their students. What was once a small, optional party has turned into a major event, complete with formal venues, hired cars and glamorous outfits. Many headteachers report that interest grows every single year, and some venues say that bookings for school proms have increased by more than 40 percent in the last five years ."

"The rise of proms in London is strongly linked to American culture. For decades, British teenagers have watched American films and TV shows that show prom night as the ultimate celebration of youth . Shows featuring high school dances, long gowns, decorated gyms and big group photos have shaped teenage expectations. As a result, many teenagers now see prom as a milestone event that marks the end of school and the beginning of adulthood."

"Teen fashion in London has changed significantly because of the rising interest in proms. Shops that specialise in evening wear and prom dresses have seen steady growth, and some stores say that prom season now represents one of their busiest times of the year. The rise of prom dresses in London is clear to see, with dedicated shops popping up all over town, including the brand, Dress2Party, which now has 4 stores across the coun"

Proms in London have expanded rapidly over the past decade into large, formal end-of-year celebrations featuring hired cars, venues, and glamorous outfits. Interest among students rises each year, with some venues reporting more than a 40 percent booking increase in five years and families planning months ahead. American films, TV shows and social media have shaped teenage expectations, presenting prom as a milestone marking the end of school and start of adulthood. Social platforms amplify American prom imagery and fashion trends, inspiring London teens to recreate the atmosphere. Retailers specialising in evening wear have grown, with dedicated prom shops appearing across the city.

Read at London Business News | Londonlovesbusiness.com